Italy plans crackdown on fake restaurant and hotel reviews
The Italian government is aiming to eradicate fake reviews and opinions on the internet about restaurants and hotels, a phenomenon that is causing increasing concern to the sector due to the considerable damage it can cause to establishments. The influence of reviews on consumers when making a decision about a restaurant, hotel, or museum is a fact supported by numerous studies. In recent years, an illicit industry has developed that exploits and takes advantage of the value provided by public customer evaluations.
