Influencers, AI and viral videos: Abelardo de la Espriella defeats Iván Cepeda in the digital battle
If Colombia’s next president were chosen on the success of their digital strategy, the undisputed winner would be Abelardo de la Espriella. Beyond the ethical risks, the far-right candidate has managed to articulate his narrative during the campaign, while his rival, left-wing Senator Iván Cepeda, has struggled to consolidate his message on social media. With less than three days until the vote to decide Gustavo Petro’s successor, the progressive campaign is rushing to redesign its strategy.
