As homeopathy sector retreats, even an industry giant is turning to dietary supplements instead
The last time the Spanish Instagram account of Boiron ―the world’s largest maker of homeopathic products― mentioned homeopathy in a post was on October 30, 2024. Since then, its messaging has focused on dietary supplements, intimate hygiene and eye drops. The decline of this pseudoscience in pharmacies began even earlier. According to data from the consultancy Iqvia provided to EL PAÍS, these products have accounted for 37.6% less of pharmacy sales since 2022: they have dropped from 3.6 million to 2.2 million units in four years.
